negOsyO BlOg : Advertising Tips

 Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. FREE ADVERTISE HERE


Advertising is a creative process and can be viewed as an art. In order to create effective advertising, stick to some main principles. Advertising becomes more effective with practice. 

Some Tips To Keep In Mind When You Are Advertising. 

Define Your Goal

What's the purpose of your message? Do you want to make an announcement, make a sale, create a lead, have the customer come in, have them call etc.?

Target Your Message To A Specific Audience

Know to whom you're delivering your message. Avoid trying to sell to everyone because this is ineffective. Instead, make your pitch to a targeted audience. This allows you to specifically zero in on their needs and wants! The more you know about your audience, the easier it will be to create an effective message.

You can easily define your target with your opening statement or headline. For example, if you're marketing to new high school students, your headline could be, "Attention Ninth Graders Who Will Be Attending High School This Fall." This headline appeals only to a certain group. Your message only has to appeal to the needs and wants of incoming high school freshmen.

Design Your Message As Though You Are Speaking To One Person

When you communicate to one person, your message is perceived as personal and therefore more effective.

 


Make Sure That Your Message Includes a Call To Action

Someone may read your message and understand it, but then what?
You have to include a call to action. Tell them what you want them to do. For example, "Order now," "Come visit us," "Call today," etc.

Give Them a Reason To Take Action

Your message should give your audience a reason to act. For instance, a limited time offer, a cure for a problem, a needy cause, something new you have discovered, an irresistible offer, etc.

Testing

The key to effective advertising is to test and then make appropriate adjustments based on the results. Ask yourself, "If I saw this ad, would I understand it? Would I act? Is it effective? Is it annoying?" Then ask some associates for feedback. And finally, test it on a small targeted audience and track the results.

Focus

Focus on the customer's needs and wants and forget about talking about your company. The consumer only has one thing on their mind. "What's in it for me?"

Emotions Sell

Concentrate on people's emotions. People make many decisions based on emotions and not on logic.

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