Discover your inner publicist.
You might truly believe in your product or service but it won't fly unless everyone else believes in it too.
If you're new to advertising and marketing or you dislike doing the sales pitch, now is the time to overcome such feelings and put on the publicist persona.
You need to develop an excellent short pitch to convince people they need your product or service, one that reflects the value, purpose and potential of what your business is offering.
Write down this pitch in many ways until you find one that you feel satisfied says it all and is something you can say readily.
Then practice it like crazy! Have interesting, eye-catching business cards printed.
.jpg)