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Showing posts with label Jollibee. Show all posts
Showing posts with label Jollibee. Show all posts

Sunday, March 23, 2014

The Big Red : Jollibee


Company background

 The Jolllibee company background started in the year 1978 when the company was first founded. Jollibee is officially known as Jollibee Foods Corporation, or JFC. The company is a fast food chain with corporate headquarters in the Philippines. Jollibee owns many licensed brands, including Red Ribbon and Greenwhich Pizza. As of 2013, there are a total of 2,510 stores that are located throughout the world. The company first started out as a ice cream parlor in Cuba in the year 1975. The founder Tony Tan later expanded the business to the type of business it is today.




Brief History of Jollibee
 
1975
First to become the Jollibee outlet was when Mr. Tony Tan and his family opened a Magnolia Ice cream parlor at Cubao.

1978
•Birth of Jollibee Foods Corporation
•Jollibee Foods Corporation is incorporated as a 100% Filipino Company
•Bakery is established in Cubao
•Jollibee posts first year sales of P2 million

1979
•Introduction of Spaghetti Special
•At Ronquillo Sta. Cruz, the first franchised owned store was opened

1980
•First TV commercial was launched by Jollibee
•Chickenjoy and French Fries are launched by Jollibee.
•Introduction of Jollibee mascot debuts 


1981
•Jollibee Foods Corporation enters list of Top 1000 Corporations.
• There were ten Jollibee stores at the end of the year

1982
•Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
•Introduction of Jollibee Palabok Fiesta

1983

•Launching of the Jollibee Langhap-Sarap TV ad Campaign
•Chickee and Lady Moo join the Jollibee mascots

1984
•Launching of the Champ hamburger
•Jollibee believes market leadership in local fast food industry and enters list of Top 500 Corporations.
•Mascots Champ and Hetty joined the Jollibee family
•WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs. 


1985
•Jollibee becomes the market leader of the fastfood industry
•Introduction of Breakfast Joys
•Langhap-Sarap awarded most successful ad campaign in the food category during the 9th Philippine Advertising Congress 


 
1986
•In Barcelona,Spain, Jollibee wins the 9th International Foods Award from El Comestible
•Given by the Philippine Marketing Association, Tony Tan wins the Agora Award for entrepreneurship
•Jollibee Foods Corporation has been included to the Top 250 Corporation list
•First Jollibee international store in Taiwan has been opened
• Chunky Chicken Sandwich has been added to the Jollibee menu


1987
•Second Taiwan Jollibeestore opens
•Sales of 570 million pushes Jollibee into the elite Top 100 Corporations
•Jollibee marks its entry into the global market as its opens its first fast food outlet in Brunei


1988
•Successful launching of Jolly Twirls softserve
•Ffurther leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment Jollibee system wide sales hit P921 million
• Celebration of Jollibee's 10th year anniversary
•Tony Tan is named one of the Ten Outstanding Manilans.
•Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign.

1989
•Second Jollibee Brunei store opens
•Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the eleventh Philippine Ad Congress
•Ffirst fast food chain to surpass billion-peso sales mark since Jollibee sales hit P1.3 billion marks

1990
•Coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to has been added to Jollibee's menu
•Jollibee post sales of P1.8 billion
•Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus
•Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management

1991
•Jollibee’s 100th store opens in Davao City
•Jollibee opens a record high of 35 new stores
•Opens 1st store outside Luzon in Cagayan de Oro City
•Jollibee Pancakes and Jolly Meals has been launched
•Jollibee sales hit an enormous P2.65 billion
•The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress.
•Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP).

1992
•Jollibee sales hit the P3.365 billion
•Started using frozen patties for its popular hamburgers
•Improved softserve ice cream line by offering fruit flavored ice cream
•Acquired 73% if the Hamburger segment
•Opened another store in Jakarta, totaling to 2 stores in Indonesia
•112 Jollibee stores nationwide
•Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry

1993
•July 13, JFC was listed in the Philippine Stocks Exchange with an initial offering of P9.00 per share
•October 1993, JFC share are being sold for P20.00, a windfall or more than 135%
•Improved softserve ice cream line by offering fruit flavored ice cream.
•Focusing on Jollibee’s loyal customers, Marketing launched its At Home Ako sa Jollibee ad campaign
•Kiddie Pack Promo has been introduced
•The new Main Office site has been moved to Jollibee Centre Building in Ortigas Center, Pasig

1994
•By the end of the year, there has been already 148 Jollibee stores nationwide
•With the achievment of Greenwich Pizza Corporation Jollibee expands into the pizza-pasta segment
• By the Far Eastern Economic Review, Jollibee has been cited as one of the leading companies in Asia 


1995
•Jollibee acquires franchise of Delifrance
•20 more stores opened in the Philippines, bringing the total to 168.
•Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait, and Jeddah, and Kingdom of Saudi Arabia. 


1996
•200th Jollibee store in Malolos, Bulacan has been opened
•By the Far Eastern Economic Review Jollibee has been cited again as one of the leading companies in Asia
•The company reengineers its visual identity system
•Jollibee system wide sales increased to P8.29 billion which translates to a market share of more than 50% among all hamburger fast food chains
•Jollibee had 208 stores nationwide
•Mary’s Chicken was born last July 10. It is a semi-self service restaurant and another Jollibee subsidiary.
•The company reengineers its visual identity system
•Launching of Jollibee's Amazing Aloha
•Hong Kong opens its first Jollibee store
•Jollibee launched various projects, such as Maaga ang Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito. These projects' main objective was to protect and contribute to the development of the Filipino children


1997
•System wide sales increased to P11.17 billion
•Jollibee Xiamen located in the People’s Republic of China has been opened
•Jollibee launched "Kaya mo Kid" project which aims to instill positive values, which helps children achieve their dreams and ambitions

1998
•Jollibee opens in Daly City
• Jollibee's 20th year anniversary celebration
•Opened 62 stores nationwide, bringing the total to 300 stores.
•In Balagtas, Bulacan Jollibee opens its 300th store
•Jollibee receives the ISO 9002 Certification for its frozen patty line
•Jollibee wins the Employer of the Year Award

1999
•Opened 50 stores nationwide which makes a total of 350 stores
•Cheezy Bacon Mushroom Burger has been introduced to its line of specialty burgers

2000
•31 more Jollibee stores opened, bringing the total to 381 stores
•Jollibee obtains Chowking Foods Corporation
•Far Eastern Economic Review ranked Jollibee as the Philippines' leading company for the 3rd straight year
•Asian Business Magazine ranks Jollibee as the Most Admired Company in the Philippines and the 3rd over-all in Asia, surpassed only by global giants General Electric and Microsoft.
•Systemwide sales reach P20 billion.

2001
•400th Jollibee store in Intramuros has been opened
•System wide sales rose to 18.8% to 24.11 billion. Income, before non-recurring charges, to P959 million. Network expanded to 800 restaurants.

2002
•Revenues neared the P27-billion mark. Number of stores exceeded 900.
•Tony Tan made MAP "Management Man of the Year"

2003
•Jollibee store count closed to 988 stores nationwide.
•For the sixth straight year, the Far Eastern Economic Review ranked JFC as the Philippines' Leading Company.

2004
Mr. Tony Tan Caktiong, the Chairman and Chief Executive Officer of the company, was named the Ernst and Young’s 2004 World Entrepreneur of the Year





 

Jollifriends/Mascots

Jollibee, the large bee mascot dressed in a blazer, shirt, and chef's hat introduced by the brand in 1980 is probably the most widely recognized character in the Philippines. Mascots Yum, Hetty, Popo, Twirlie changed their appearance since 2009.


Name Year introduced Represents

Jollibee 1980 Main franchise mascot, Jollitown

Chickee 1987, 1993 Chickenjoy

Lady Moo 1993 Milkshakes

Mico 1985 Milkshakes

Champ 1984 Champ Premium hamburger

Yum/Mr. Yum 1989 (Mr. Yum), 2009 (Yum) Burgers

Twirlie 1988, 2009 Desserts

Popo 1985, 2009 Sides and Sandwiches

Hetty 1984, 2009 Pastas

 



 

Available mascots for Jollibee party package

From left to right: Yum, Hetty, Jollibee, Twirlie and Popo.

 

Mascots for Jollibee Party Package

It is not only Jollibee who can be present in your child’s birthday party. Other favorite characters of Jollibee may come. Here are the other Jollibee mascots that can come over your child’s party:
 

Popo the French Fries Mascot

Popo loves sports and the outdoors, thus he have lots of energy that can infect the kids. Popo can play any games the kids want be it basketball, game of tag, or jumping rope. So, if you want a Jollibee party that has a lot of games it is best that you invite Popo to your party.

Twirlie the Sundae Mascot

Twirlie is the performer in the group. She loves to sing especially to her friends. She is also good in dancing. Twirlie dreams of being a superstar. If the kids want to show their talents in singing and dancing then you should invite Twirlie to your party.

Mr. Yum the Burger Mascot
  
Yum is the science wiz of the Jollibee gang. He has a laboratory where he experiments, research and study a lot of things. Yum have a lot of interesting facts to share your kids during the party.


Hetty the Spaghetti Mascot

Hetty is the cheerleader of the gang. Kids will lighten up once they see Hetty’s rah rah rah chants during the party.


These are the mascots that you can invite to your party. Remember that Jollibee is already present. All Jollibee needs is to be with his companions so that your party will be lively and fun.

 

 

 

Philippine Slogans


Year
1980-1994 Sarap ng Pilipino
1994-1998 Ang Sarap Maging At Home
1998-2001 Atin ang Langhap-Sarap!
2001-2003 Bee Happy
2003-2005 (name of Jollibee product) sa Jollibee, Lalong Sumasarap.
2005-2006 Dito sa Jollibee, Bida ang Sarap!
2006-2011 Bida ang Saya!
2011–present Ang Saya ng Langhap-Sarap!

 

International Slogans


Year
2001-2012 Bee Happy
2012-present Everyday Delicious

 

Anniversary Slogans


Year
1998 Atin ang Langhap-Sarap!
2003 Feeling Jollibee sa 25 Years ng Langhap-Sarap
200    Jollibee 30 Years: Langhap-sarap, Bida sa Lahat!
2013 Jollibee 35 Years: Dito Ang Sarap maging Pamilya


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Tuesday, December 31, 2013

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Sunday, December 22, 2013

Common Reasons Why People go into Business




Here is an example:

41% joined the family business
36% wanted more control over their future
27% tired of working for someone else
5% were downsized or laid off


Getting into business is not really easy as you know. It needs knowledge and of course your passion in doing it. There are people that are employed and quit in their job because he don't want being dictated by their superior in what to do. So he quit and start having his own business but at the end it is a failure got bankrupt because don't know how to run it. Aside from being a failure he is also a jobless. You want that to happen to you guys? Surely not!

I heard also that money is in business. Individual who are in business become rich. Do you think so? Well, for me it depends. Everybody wants to be successful in life but be sure before doing any moves we have to think about it many times especially when money is involved. So below is the answer why people go into business.




Common reasons:
*To be their own boss
*To be in control
*To have freedom
*To be successful
*To gain recognition
*To feel a sense of accomplishment


In addition, based on my random interviews with businessmen and entrepreneurs who are my friends and clients, they told me the reasons why they went into business are:

1. Independence.
2. To be the boss and call the shots, instead of remaining as an employee.
3. Achievement.
4. To fulfill a childhood ambition of being the owner of a business.
5. To make money or lots of it.
Most businessmen said making money is one of the important reasons for their starting their own business.
This includes making money to be financially independent, to be free from financial worries, to provide for a decent living for the family, to travel to other countries, to help other people by providing them jobs, are some of their motivating factors.

So, if you want to make money and don’t want to work for someone else, my advice is:

Go into business!
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Monday, December 02, 2013

How to Start a Bakery Business


With bread being the country’s second staple after rice, the bakery business is one of those ventures that is sure to bring multiple returns with just a minimal investment. By taking the time to learn the craft, you too can start your own bakery business and potentially make good money out of it.



SET UP YOUR OWN BAKERY 


1. Study the business

Before you put up a bakery, you must first learn how to bake. Many people make the mistake of putting up a bakery without first knowing how bread is baked. It is not enough that you hired bakers to do the work, you must also know the baking process so that your bakers would not give you a run-around.
A month of training is enough especially if the training program you enroll in has plenty of hands-on activities, meaning you are asked to bake and not just sit and listen and watch the demonstrations. There are a lot of training centers and culinary schools offering baking courses.
But the best baking courses are offered by the flour mills themselves. And more often than not, these courses are offered free of charge to prospective bakers as part of the company’s marketing efforts. So get in touch with any of the local flour mills and ask for their training schedules.

2. Look for a good location

A food business like a bakery depends on high human traffic. Look for a location where people congregate like a market, near a school, a bus or jeepney terminal or even a tricycle terminal and put up your bakery there. The people that populate your area are your target customers.

3. Suit your products to your customers

If your bakery is in Tondo, then your products should suit the people of Tondo. Do not produce pastries like apple streudels or Italian Rye Breads or Belgian cookies because these products are not the type that people in Tondo consume. These products are for the shopping mall crowd. Try producing pan de sal, Monay, tasty breads, ensaymada etc. These are bakery goods that people in Tondo are familiar with and regularly consume. Also, these are products they can afford.

4. Start small

It is better to start small especially if you are new in the business. If the business grows, then it will be easy for you to expand, rather than start big and downsize later. Suit the type and size of equipment you will buy to the volume of products you want to produce. remember, you should not produce more than you can sell.

5. Buy the right sized equipment

Do not get a mixer with a one bag of flour capacity if your oven can only take in eight plantas or 160 pcs of pandesal at a time. One bag of flour normally produces 1,880 pieces of pan de sal weighing 25 grams each. Get technical help from equipment dealers. Do not just deal with one. Get the best offer and technical advise you can get.

6. Maintain product consistency

Make sure that your bread tastes the same today as it did yesterday and as it would tomorrow. Customers return to buy bread when they like its taste. Do not give them a different tasting bread when they return because they will either complain or not return anymore.

7. Be good to your employees

Take good care of your employees and give them the right salary. If your employee is happy, they will take care of your business and make sure that your customers are happy too. A happy customer will always return and buy more. And you are assured that your business will grow.



Saving Tips on Baking:
1. Remember, the most basic cake recipe can also be used to make other kinds of bread. So be creative!
2. It’s better to use all-purpose flour compared to the regular baking flours. It’s not only cheaper, it also has 
more protein!
3. To cut costs on ingredients, you can use oil or margarine as a cheaper alternative to butter.
4. When you’re saving on your ingredients, it’s better to scrimp on sugar but never on flour.


Sources: entrepreneur.com.ph, Hanep Buhay


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Sunday, December 01, 2013

Success of small-business Owners and Entrepreneurs

What's important to the success of small-business owners and entrepreneurs? 

Knowledge, skill and talent.However, many competitors have the same traits you do. The key to beating the competition and achieving success is mental, reflected in one's attitude, totally controlled by the individual and requires no cash. This holds true in most human endeavors besides business — in sports, the arts and politics.
How many times have we seen the underdog team or player win over the more talented opponent? The difference is often attitude.

These 12 attitude attributes can put you in the right mindset for achieving entrepreneurial success.

1. Have passion for your business Work should be fun. Your passion will help you overcome difficult moments and persuade people to work for you and want to do business with you. Passion can't be taught. When it wanes, as it surely will in difficult times, take some quiet time. Whether it be an hour or a week, take inventory of all the reasons you started the business and why you like being your own boss. That should renew your passion.


2. Set an example of trustworthiness People have confidence in trustworthy individuals and want to work for them in a culture of integrity. The same is true for customers.


3. Be flexible, except with core values It's a given that your plans and strategies will change as time goes on. This flexibility for rapid change is an inherent advantage of small over large business. However, no matter the pressure for immediate profits, do not compromise on core values.


4. Don't let fear of failure hold you back Failure is an opportunity to learn. All things being equal, venture capitalists would rather invest money in an individual who tried and failed founding a company than in someone who never tried.


5. Make timely decisions
It's okay to use your intuition. Planning and thought are good. But procrastination leads to missed opportunity.


6. The major company asset is you Take care of yourself. Your health is more valuable than the most expensive machinery or computer software for the company. You don't have to choose between your family or your company, play or work. Maintain your health for balance and energy, which will, in turn, enhance your mental outlook.


7. Keep your ego under control Don't take profits and spend them on expensive toys to impress others. Build a war chest for unexpected needs or opportunities. This also means hearing out new ideas and suggestions no matter how crazy they sound.


8. Believe
You need to believe in yourself, in your company, and that you will be successful. This confidence is contagious with your employees, customers, stakeholders, suppliers and everyone you deal with.


9. Encourage and accept criticism graciously. Admit your mistakes. You need to constantly work on convincing your employees that it's OK — even necessary —to state their honest opinions even it if conflicts with the boss's opinion. Just stating it once or putting it in a mission statement won't cut it for most people.


10. Maintain a strong work ethic Your employees will follow your lead. It will also help you beat your competition by outworking them, particularly when your product or service is very similar.


11. Rebound quickly from setbacks There surely will be plenty of ups and downs as you build the business. Learn from the setbacks and move on. You can't change the past.


12. Periodically get out of your comfort zone to pursue something important Many times you will feel uncomfortable in implementing a needed change in technology, people, mission, competing, etc. For the company and you to grow personally, you sometimes have to step out of your comfort zone.
Many organizational and leadership shortcomings can be overcome or mitigated with the good attitudes described above. All can be learned except passion, which comes from within. Take time out of your hectic schedule to periodically reflect on these attributes. You may be inspired to act.






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Saturday, November 30, 2013

Branding YOURSELF

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s  initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor.



Relatively speaking, a strong brand influences its target audience and works overtime to engage those who may not have been targeted at all. A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.

Brands are also used as a way to connect on a universal level. Here are a few reasons on why branding yourself is important.


You’ll be an Expert in Your Field

Not everyone knows who you are, and since that means they probably have no idea what you do and how good you do it, it’s vital for you to give your skills a bit of recognition.

Branding yourself isn’t entirely about who you are as an individual, but mostly about what kind of services and goods you can offer.

A client will usually choose someone they’ve previously heard of to work on their latest project and if you didn’t leave an impression that shows you’re quite the guru in your field, you’re straight out of luck.

It would be much of an inconvenience if a client knew who you were, but had no idea about the quality of services you offered. They’d have nothing in order to set you apart from the rest, and mediocrity will follow you.

Breaking free from this mold means that you have to brand your services.


Become an Asset

Having an asset that’s unique and commands respect is a good investment, especially if you’re a freelance designer. By branding yourself, you become the asset and the product you market is your set of skills or services. You’re your own unique product and no one can take that away from you.

Structuring yourself to become the asset will add value to not only your business, but also your skills and experience. When you’re the asset, your business revolves around you and therefore you’re irreplaceable.

You will be recognized for who you are and most importantly, what you do.


Be a Memorable Force

When companies annoyingly repeat TV and radio commercials, they aren’t trying to sell you the product at that instant, they do it so that the first thing you remember when you go to a department store is their brand. It doesn’t matter what line of product you choose, as long as you go with their brand.

Same concept when it comes to branding yourself. If your brand can successfully reach out and influence potential clients when they start up their browser or need a specific project to be worked on, your brand is the first thing that pops into their minds. Having a catchy name for your freelance business that’s easy to remember is a plus. For example, when you think about quality browsers with customizable elements, who do you think of? For me, it’s Firefox. The name and image behind the brand is simply compelling.


Stand Above the Rest

What defines a brand is the services or products behind it. For example, who would WordPress be without its content management services? Just a catchy name and nothing more.

Creating a brand that stands out requires you to develop an image that is consistent with what your brand has to offer. The image you choose to represent your brand should be simple, straightforward, and convey what you or your business does. The colors you choose should provoke interest, and you should use color theory to make your logo creative and unique.


Build Trust and Recognition

Branding yourself allows you to easily engage with your clients and build trust. Once your clients begin to trust you, they’ll never forget what you have to offer. Out of building trust comes recognition. Odds are if a client trusts you, then they won’t hesitate to refer their contacts to you. Over time, this evolves into a strong relationship, which in return turns your clients into loyal customers.


Easier to Find You

A brand that’s easy to remember is easier to find. If your brand has unique properties and succeeds in attracting attention, then you’ll have a much better chance of having potential clients hear about you and easily find you as well.

For example, Apple is a strong brand that has attracted new customers by breaking standards and reaching higher levels of innovation. If you type the word "Apple" in Google, the first thing that comes up is Apple.com, not the definition or content on the actual fruit. That’s a remarkable accomplishment. The Apple brand has become a staple in its own niche, and it will always be easy to find. You should apply these same principles, offer good services, break a few standards, create a unique representation, and your brand will flourish.

“Marketing yourself is about discovering, defining and creating a captivating and compelling personal brand. Your personal brand!”

“Personal branding is a journey in finding your authentic self and your life-purpose. Get ready for a life full of purpose… passion… prosperity.”

“If you don’t have a positive personal brand people will challenge your product, prices and question service and quality. You will not be afforded the same opportunities, promotions and attention as someone with a positive personal brand. This is called the Horn Effect.”

“Becoming your own brand is essential! It expresses your potential and future worth.”

“Personal Branding enables you to live every day passionately and productively.

“Improving your brand is an investment in building your personal profile, reputation and the results you will achieve.”

“Personal branding ensures your walk is louder than your talk.”

“Branding yourself is the process of determining and then designing your best personal brand. Then implementing identified strategies to build your professional profile, and leverage your personal brand to become the authority in your industry.”

 “You need to determine what your personal brand really is so you can accelerate your success.”




How Are You Branding Yourself?

What are ways to establish a self-brand? Who are good examples of self-branding? Share your thoughts and opinion on this subject in the comments.



Comments or Suggestion?
 

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Monday, October 28, 2013

negOsyo blOg Review: No.1 Sideline ng Pinoy




COMPANY BACKGROUND 

LOADCENTRAL is a distribution solution that facilitates the dispensing of airtime credits via SMS or a web-interface. This system can dispense electronic PINS (E-PINS) and even directly top-up credit into a subscriber’s account (E-LOADS). With LoadCentral, any person with a cellular phone or PC with internet connection that has been registered into the LoadCentral database can dispense and retail prepaid cardproducts without even carrying any sort of prepaid card inventory. A LoadCentral Retailer can now either sell E-PINS of any brand of prepaid products, or even top-up or and directly send load into subscriber’s account with a few simple steps using his mobile phone or PC with internet connection.

Uniwiz Trade Sales, Inc. developer and owner of the undisputed number one universal loading platform in the country today LOADCENTRAL, is formerly owned by ComWorks Inc. the leading distributor of E-Loads, Physical Call Cards, Prepaid Internet Cards, Online Gaming Cards, Satellite Cards and others in the Philippines. ComWorks organized Uniwiz Trade Sales, Inc. on April 2005 to further expand its already vast distribution network.

There are 70 Million cellular phones nationwide with a population of 98 Million (July 2010 est.) sending 900 Million SMS or text messages daily. Capture just 0.1% of it and you have at most 900,000 pesos worth of eload purchases! 

Cellular phones, like any other electrical applicances, are expense-generating devices.

eLoading is a NECESSITY  

Everyone LOADS means everybody is a potential Customer 

Every Device needs a LOAD 
(cellphone / Internet / Cable TV / Telephone, and many more)


Read :

  

Why Choose LoadCentral for eLoad Business?

Over 350 prepaid services to sell !

 




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