Fan pages are indexed by search engines. Profiles are not. If you’re like most business owners, you want as many people as possible to find you online. If you set up a profile in your business name, you’re not maximizing your exposure. Sure, your Facebook friends will be able to see your page, but new people won’t find you all that easily.
Fans vs. Friends Fan Pages can have an unlimited number of fans. Profiles can only have 5,000 friends. If you’re trying to build your business, why limit yourself? It only makes sense to choose the option that allows you to have more people get on your bandwagon.
Categorize your friends, you can create several groups in your contact manager, create one for family, for business, one for pending... meaning that you have friended these people but have yet to connect with them through email, voice or video... at which time you can move them in another group.
Comments, one of the most powerful way to get a following and get information, do not just LIKE items being posted...interact by adding valuable comments!
Do NOT POST links to capture pages on peoples walls ! create an article or blog post that brings value i regards to a subject of interest, have the link to your capture page imbedded in the document. That way you are giving away something that can peek the interest of a prospect! and it prevents you looking like a MASS SPAMMER !
It's called Face Book, so ensure you have a great picture of your face has your profile....why would anyone want to friend a dog, flower, logo or product! make your own picture.
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