Be accessible.
We're living in a time when we all expect our fast food lunch at the drive-thru window to be ready in mere minutes, our dry cleaning to be ready for pick-up on the same day, our money to be available at the cash machine and our pizza delivered in 30 minutes or it's free.
You see the pattern developing--you must make it as easy as you can for people to do business with you, regardless of the home business you operate.
You must remain cognizant of the fact that few people will work hard, go out of their way, or be inconvenienced just for the privilege of giving you their hard-earned money.
The shoe is always on the other foot.
Making it easy for people to do business with you means that you must be accessible and knowledgeable about your products and services.
You must be able to provide customers with what they want, when they want it.
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